REACH YOUR TARGET WITH VT SKI + RIDE
Advertise and reach the East’s active, affluent skiers and riders are your next customer.
VT SKI + RIDE Magazine captures the essence of why Vermont draws more skiers and riders than any state in the East. Written by Vermonters and for both Vermonters and visitors from around the East Coast, it provides an insider’s guide to all that’s going on in the Green Mountains. It covers our 18 alpine resorts and 30 Nordic centers in a way that no other media can. Each issue of VT Ski + Ride keeps readers up to date with events going on in mountain towns with insider tips from local experts and ski professionals. Yes, we are all about skiing and riding. But we also take you on side-country tours, profile top chefs, feature dream homes, review great gear and Vermont products and much more. Our top writers and photographers tell Vermont’s unique story in a compelling and authentic way.
WHAT SEPARATES VT SKI + RIDE from the other publications is that we are the only one to focus 100 percent on Vermont and the sports and activities that draw people to our mountains. VT Ski + Ride is also the only magazine that’s distributed free at 48 resorts and 475 other locations around Vermont as well as to outdoor retailers throughout New England, New York, New Jersey and Maryland. Our goal is not only to keep readers informed of what’s going on at their favorite Vermont resorts, but also to broaden their interest in other places and events throughout the state. Our hope is that our readers will fall more and more in love with Vermont, just as many of us have, and will come back time after time.
A NEW DIGITAL PRESENCE lets us tell that story via free digital subscriptions, a revamped website and e-newsletter. Our digital and social media report on breaking news and links to partners and resorts. Our archives are a valuable resource and our social media community provides yet another venue for advertisers to reach this dynamic market.
Who Reads VT SKI + RIDE?
4.7 MILLION skier and rider visits in 2015 helped to make Vermont the second most popular ski state in the nation after Colorado. This is the healthy, active and affluent audience VT Ski + Ride reaches out to thanks to our free distribution of more than 100,000 copies annually. These are delivered to more than 250 locations around the state, including resorts, airports, highway visitor centers, retailers, restaurants, coffee shops, gas stations and more.
REACHING NEW ENGLAND, AND BEYOND In addition to our Vermont distribution, VT Ski + Ride is now available for free at outdoor retailers such as REI, Princeton Ski Shops, The Ski Barn and other shops around New England, New York, New Jersey and Maryland.
18 VERMONT RESORTS get heavy distribution, refreshed as needed, in resort lodges and at hot spots around town. These resorts not only feature alpine skiing and riding but, increasingly, many activities ranging from ice-skating to golf, zip lines to mountain biking and are attracting millions of affluent visitors for weekends and longer vacations year- round.
30 NORDIC CENTERS appeal
to both the hard-core local athlete and the recreational skier who wants to enjoy Vermont’s quiet backcountry trails. VT Ski + Ride covers these as well.
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