Sugarbush, Killington and Stratton Join IKON Pass

When the owners of Aspen and Squaw Valley bought Stratton and Mammoth last year (and a slew of other resorts), we knew there would be a sweet pass deal at the end of that rainbow.

Now, Alterra, as the new company is called, has announced new partnerships and its new Ikon  Pass  is going to be good for unlimited skiing at Stratton (and 12 other resorts) as well as up to 7 days at Killington and Sugarbush Resorts, as well, as all of Aspen’s mountains, Jackson Hole, Snowbird, Alta and many others. In the East, the Ikon Pass will also offer 7-day access to Sugarloaf and Sunday River in Maine and Loon Mountain, N.H.

The Ikon Pass goes on sale on March 6 for $899 ($199 for kids under 12)  and has no blackout dates. An Ikon Base Pass is also available for $599 at 17 resorts and does feature blackout dates. The pricing positions this pass squarely against Vail Resorts’ Epic Pass,  which has been good at Stowe, Vt., Vail, Whistler-Blackcomb and more than 14 other resorts. The Ikon replaces the M.A.X. Pass, formerly good at 44 mountains, including Stratton, Killington, Okemo and Loon Mountain.

“As an independently-owned and operated destination, we put a lot of thought into who we want to partner with, and whether those partners share the same values we do. We believe that the Ikon Pass best represents the values that are important to us and to our guests, and we look forward to working together, ” said Win Smith, President and Majority Owner, Sugarbush Resort. “Sugarbush Resort is proud to join the Ikon Pass, which brings together some of the most celebrated destinations in North America,”

In total, 26 mountains will be part of the pass, with 63,000 acres of terrain and preferred booking options and summer discounts at Alterra-owned Canadian Mountain Heliskiing.

Mikaela Shiffrin has been named the Ikon ambassador and a new Ikon Pass Fund, starting with $25,000, has been established to benefit Protect Our Winters. All Ikon Pass holders will be automatic members of Protect Our Winters, which seeks to combat climate change.

The Ikon Pass is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort.

“We continue to curate like-minded partners for the Ikon Pass that add more bucket list destinations for skiers and riders.

The new addition of SkiBig3, Revelstoke Mountain Resort and Sugarbush Resort brings tremendous value to the Ikon Pass, and expands access in Canada and the East Coast,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company. “We are thrilled to partner with these three iconic destinations and welcome them to the Ikon Pass community for winter 2018-20

Beloved by locals, Sugarbush Resort  boasts two mountains – Lincoln Peak and Mt. Ellen – located just a few hours from major cities such as Boston and Montreal. With recent renovations to its base areas and lodging properties, Sugarbush Resort offers family adventure in an authentic Vermont mountain environment.

Just a short flight from anywhere in North America, and located in Banff and Lake Louise in Canada’s first National Park, SkiBig3 offers three mountains: Banff Sunshine, Lake Louise and Mt. Norquay. The addition of SkiBig3 adds nearly 8,000 skiable acres in the dramatic Canadian Rockies to the Ikon Pass community of destinations.

Revelstoke Mountain Resort in British Columbia, Canada offers the most vertical in North America at 5,620 feet, plus high alpine bowls and legendary glades. It’s also the only destination worldwide to offer access via lift, snowcat, helicopter, and backcountry terrain from one village base.

IKON PASS VS IKON BASE PASS

The Ikon Pass and the Ikon Base Pass, with varying levels of access and benefits.

IKON PASS

Offering unlimited access to 12 destinations and 7-days or 7-days combined at 13 destinations, with zero blackout dates, and a starting price of $899.

UNLIMITED ACCESS
Colorado: Steamboat, Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort

California: Squaw Valley Alpine Meadows, Mammoth Mountain, Big Bear Mountain Resort, June Mountain,

East Coast: Stratton, VT; Snowshoe Mountain, WV, Tremblant and Blue Mountain, Quebec

SEVEN DAYS: Ski up to seven days at each of these resorts or, combined among mountains within a resort group.

Vermont: Killington and  Sugarbush

New Hampshire/Maine: Loon, Sunday River, Sugarloaf

Colorado: Aspen/Snowmass (7 days combined for all Aspen resorts)

Utah: Deer Valley Resort, Alta and Snowbird (7 days combined)

Wyoming: Jackson Hole Mountain Resort,

Montana Big Sky Resort

Canada: Revelstoke, SkiBigg3 (Banff, Lake Louise, Mt. Norquay combined).

BLACKOUT DATES: Zero

Child Pass Promotion
Discounted Child Passes (12 and under) will be available through April 9, 2018 for $199 with the purchase of an Adult Ikon Pass

Discounts

• Military and College discounts available
• Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures

More Benefits

• 10 Friends & Family lift tickets offering 25% off of the window rate at any Ikon Pass destination (excluding CMH), with no blackout dates
• Free one-year $50-value membership to Protect Our Winters that includes POW die cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at www.ikonpass.com

IKON BASE PASS

Offering unlimited access to eight destinations and 5-days or 5-days combined at 17 destinations, with three blackout periods, and a starting price of $599.

ACCESS
Unlimited: Winter Park Resort, Copper Mountain Resort, Eldora Mountain Resort, Squaw Valley Alpine Meadows (holiday restrictions), Big Bear Mountain Resort, June Mountain, Tremblant, Blue Mountain, Snowshoe Mountain

5-Days (Holiday restrictions at all)
Steamboat, Mammoth Mountain, Deer Valley Resort, Jackson Hole Mountain Resort, Big Sky Resort, Stratton, Killington Resort, Revelstoke Mountain Resort, Sugarbush Resort

5-Days Combined (Holiday restrictions at all)

• Aspen Snowmass: Aspen Mountain, Snowmass, Aspen Highlands, Buttermilk
• AltaSnowbird
• SkiBig3: Banff Sunshine, Lake Louise, Mt. Norquay
• Sunday River, Sugarloaf, Loon Mountain

BLACKOUT DATES: Dec. 26 – 31, 2018; Jan. 19 – 20, 2019; and Feb. 16 – 17, 2019

Child Pass Promotion
Discounted Child Passes (12 and under) will be available through April 9, 2018 for $149 with the purchase of an Adult Base Pass

Discounts

• Military and College discounts available
• Early winter booking privileges and 10% off summer reservations at CMH Heli-Skiing & Summer Adventures

More Benefits

• 8 Friends & Family lift tickets, good for 25% off the window rate at any Ikon Pass destination (excluding CMH), with select blackout dates
• Free one-year membership to Protect Our Winters ($50-value) that includes POW die-cut stickers, 20% off POW store merchandise, a monthly POW newsletter, and a subscription to the biweekly email newsletter, “The Line”
• Additional destination benefits and discounts are available at ikonpass.com

Ikon Pass Destinations by Location
California: Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain, Big Bear Mountain Resort
Colorado: Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain, Eldora Mountain Resort
Maine: Sugarloaf, Sunday River
Montana: Big Sky Resort
New Hampshire: Loon Mountain
Utah: Deer Valley Resort, AltaSnowbird
Vermont: Stratton, Killington Resort, Sugarbush Resort
West Virginia: Snowshoe
Wyoming: Jackson Hole Mountain Resort
Alberta, Canada: SkiBig3
Ontario, Canada: Blue Mountain
Quebec, Canada: Tremblant
British Columbia: Revelstoke Mountain Resort, CMH Heli-Skiing & Summer Adventures

IKON PASS BY THE NUMBERS
Destinations: 26
States: 9
Canadian Provinces: 4
Total Acres: 63,709
Vertical Drop: 86,826 feet
Trails: 3,304
Lifts: 481
*Does not include CMH stats

Photo courtesy Sugarbush Resort