Vail Resorts CEO Pledges $58 Million Fund for Mountain Towns

First, early last summer Vail Resorts’ CEO Rob Katz and his wife, Elana Amsterdam,  gave $100,000 to the Stowe Land Trust. Next, on Oct. 2, Vail Resorts  announced that its chairman and chief executive officer Rob Katz has established a new donor-advised fund that will provide grants to mountain communities where Vail operates.  The grants will align with the couple’s charitable giving priorities and will include significant contributions to non-profit, social service organizations that provide support to the mountain resort communities where Vail Resorts operates. Katz and Amsterdam will work with local mountain resort community leaders and Vail Resorts employees to identify and address critical local challenges that these communities are facing.

“Elana and I are honored to be able to create this new charitable fund to help those who need it most, including support for the mountain resort communities we care so much about,” said Katz. “We hope the grants can help make a difference by bringing people and programs together around community problems that need solutions.”

The  charitable giving vehicle will be funded from the shares and proceeds Katz will receive from exercising Vail Resorts share appreciation rights (SARs) that are approaching their 10-year expiration date. This charitable fund, with assets that are expected to total approximately $58 million, will make grants over a long-term period, based on the recommendations of Katz and his wife, Elana.

Katz created the new charitable fund by exercising SARs that are scheduled to expire over the next 18 months. After withholding taxes, Katz received 304,612 shares of Vail Resorts stock from the SARs exercise. Of those shares, Katz plans to sell approximately 114,000 shares and then donate 100 percent of the proceeds from that sale (approximately $25 million at current market prices) to the newly created charitable fund. In addition, Katz plans to donate approximately 148,000 shares of Vail Resorts stock (with a value of approximately $33 million at current market prices) directly to the charitable fund. Katz plans to retain the remaining Vail Resorts shares from the SARs exercise.

Photo: Stowe, courtesy Stowe Area Association

Lisa Lynn

After traveling around the world and skiing in more than 50 resorts, I settled in Vermont. I love it here and love working with my family editing VT SKI + RIDE and Vermont Sports.

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