Alterra Moves Into the Valley

What does Sugarbush’s sale to Alterra Mountain Company mean for skiers and riders and for Vermont’s remaining indie ski areas?

Inside Sugarbush’s Sale

Here’s what Sugarbush owner Win Smith and Alterra Mountain Company CEO Rusty Gregory have to say about Sugarbush’s acquisition, announced

Dear Sugarbush Community, For me, today is a bit like walking my daughter down the aisle at her wedding.

We’d heard rumors this was coming and that folks from Alterra were scouting the Mad River Valley. And we also

By Adam White — Ski Vermont MONTPELIER, Vt. – Three Vermont ski areas were recognized for safety, sustainability and marketing excellence

On Friday, April 5 and Saturday April 6, Sugarbush Resort plans to induct the inaugural class into its new Wall

There’s a lot to celebrate as Sugarbush remembers (and revives) its younger, wilder Days as “Mascara Mountain.” The first time

If you thought buying a season pass was easy, think again. Last week, Alterra announced the new Ikon Pass —